Five months after being awarded the prestigious BMW (South Africa) advertising account, fledgling creative hotshop Ireland/Davenport launched the agency's first new TV commercial for the brand. Shot in the Netherlands utilising the moving sculptures of world-renowned artist Theo Jansen, the commercial, entitled "Kinetic Sculptures" forms part of a broader campaign which serves to highlight BMW's market leadership in the fields of technology and innovation. [www.bmw.co.za]
Seen previously on Neverhappened waaaay back in 2004...
P.S. Not sure how hard it is to make an advertisement for BMW these days, but it seems like trolling through a few blogs and buggering off for a weekend with an HDV camera would probably do the trick.
Yes, I know everything about Ernesto Marenco. Because I am Ernesto Marenco. Feel free to contact me ernestomarenco@hotmail.com
Glad you like the hands in the can.
Posted by: Ernesto Marenco | August 02, 2009 at 10:08 AM