neverhappened: Advertising

Hokusai Levis

Caroline Calvin created the 22 foot high by 12 foot wide canvas in seven days using 35 pairs of jeans. The wearable art ranges in waist sizes from 32-33-34-38, and each jean is hand numbered inside the front pocket. Each “Love and Peace 501® Jean” is adorned at the waist with a vintage button from Calvin’s personal collection gathered from her travels around the world, and packaged with an 11-by-182 inch “Japanese style” scroll that visually tells the design and development process in 26 images. All images featured on the scroll were shot by Peter Calvin.