Product design is so cool again. When wasn't it cool? Oh, before. Didn't you know? For proof of the recently returned status of product design, check out this lamp designed (ages ago, admittedly) by Dutch Designers at tjepkema.com (it's a butt ugly site, the lamp is under product projects):
Title
Fluorescent lamp
Description
The shape of this lamp is directly derived from the technical elements inside. Usually industrial products tend to hide the inside, showing things tends to enrich the experience of objects. Apple understood this very well when introducing the iMac in 1998. Our lamp is transparency highlighted.
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