"We've done HD work before, but always with the knowledge that the work would also be viewed in NTSC. This time, viewers will only be seeing this in HD. We had the unique opportunity to take advantage of the technology and include detailed elements that would be very problematic to accomplish in NTSC. That's how this spot ended up with so many thin, high-contrast lines that would buzz like crazy on regular television. We were able to actively work with those kinds of elements, knowing the resolution would support it."
Interestingly, the luxury that allowed such intense detail proved to be the project's biggest challenge:
"When working with HD, every frame becomes insanely big," explains Hyon. "That makes for increased render times and much slower processing, especially when you're creating some 120 forest scenes, as we did for this. In many ways, it felt like the way we worked in NTSC five or six years ago. And more than that, HD won't let you hide little errors the way you can in NTSC. With this level of detail, it has got to be flawless."
Link to mov file
Link to article and lots of frames from the original HD version
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