Kevin Kelly investigates a thesis for artists and the realites of survival in micro niches at the 'low end of the long tail' of creative existence. Can one survive on a true fan base of 1000 fans if theoretically, they pay you 100 dollars each? Is it even possible, particularly in this realm of no-cost copies? Musician Robert Rich offers an insightful response to this notion, based from his own experiences of trying to make a living this way, direct marketing thru the internet and speaking your personal truth, regardless of cost.