"The Hasselblad Masters Award is the most prestigious awards in the industry, each year celebrating the best in both established and rising photographic talent. Masters Awards are given in recognition of a photographer’s contribution to the art of photography and are judged on overall photographic ability, encompassing creativity, composition, conceptual strength, and technical skill. Past Masters include both renowned artists of international standing as well as promising newcomers in a wide range of fields and disciplines
In the past, Hasselblad has awarded twelve separate Masters Awards each year, with an annual calendar presented featuring the winners’ work. In the past, submissions have been accepted only from Hasselblad users and no other photography was considered"
http://www.hasselblad.com/masters-2008.aspx
